Our creative roots.
Your strategic growth.

Welcome to The Poplar Shop! We're a Nashville-based duo crafting designs and content that drives meaningful growth. Think of us as an extension of your SaaS, HR, or B2B marketing team.

Creative clients we’re proud to support

Creative + content expertise

Consulting

Take your content as far as it can go with expert insights. Refine existing copy and design for enhanced engagement.

Copywriting

Effective copy blends creativity with a full-funnel B2B strategy. We deliver clear, impactful messages that resonate.

Graphic Design

Great design tells a compelling story. Our engaging, eye-catching visuals connect with your clients and reinforce your brand.

  • Understanding our niche isn't easy, but Becca and Jackie truly get it—and the results speak for themselves.

    Jason Corsello, Acadian Ventures

Meet the team of two

Becca Leonard

Jackie White

 FAQs

  • Poplar specializes in SEO-optimized copy, brand style guides, B2B demand generation collateral, website designs, and more.

  • B2B creative marketing agencies create engaging content that helps generate leads, increase brand awareness, and meet your marketing goals. When you outsource content creation to an agency, your in-house team gains fresh ideas and expert skills. Your team can focus on other key tasks and meet deadlines with less pressure.

  • Our creative team is knowledgeable and capable. We have experience with B2B industries like financial services, cybersecurity, HR tech, IT services, and more. We're great at making technical, industry-specific language clear and easy to understand.

  • We don't just deliver creative content—we become an extension of your team. Here's what sets us apart:

    1. Our content is tailored to you. We take the time to develop content that truly aligns with your audience and industry.

    2. We're data-driven. Our content is both compelling and strategic.

    3. We're easy to work with. Our team is fast, flexible, and your one-stop-shop for content creation.

Let’s work together